LIVE YOUR STORY
CONCEPT
Live your story is a manifesto to celebrate your journey; their achievements and failures have brought them here. Live your story is a new beginning for you to enter a University Center of excellence. The face of the campaign are higher education students.
SERVIÇO
Creative direction, photography, video
CLIENT
Centro Universitário Uni LS
YEAR
2022
MANIFESTO
The instability of the pandemic made us rethink our choices and rediscoveries.
"Live your story" is the manifesto to rescue all your victories and celebrate your new and old achievements.
The pandemic made us look inside ourselves and reflect on our journey. With this, we seek to inspire students to be proud of their trajectory in this new campaign.
CRIATIVO
To set the visual and narrative tone, students from the institution who inspire inside and outside the classroom were used as models, whether through their history of entrepreneurship, determination and willpower to pursue a degree.
The result was more than expected: we managed to reach our target through omnichannel communication that integrated all of the University Center's media platforms.
